|Posted by Amanda Abiola on August 30, 2017 at 3:40 PM|
Exclusivity, rarity, or uniqueness...
...is a very strong psychological trigger for the right product or right situation.
The basic concept is to make the prospect feel that he or she is special, that you are really allowing that prospect to buy a particular product that few people can obtain regardless of price.
The emotional appeal of this approach is quite strong. Everyone likes to feel spectal. Most people would like to belong to a rare group that owns a product that only a few people can own and enjoy.
You just need to use your imagination to come up with a dozen or so ways you can make your product or service more exclusive, unique, or rare,
here are a few ideas. You can limit quantities, sign and number you products, or underproduce them. Then share that information with your prospect. We all like to be treated as special, and one of the best ways to do it in a very emotional way is through the power of exclusivity.